[PDF] ” 6 Secrets to Startup Success ” – Download Book

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6 Secrets to Startup Success : How to Turn Your Entrepreneurial Passion Into a Thriving Business Book

These are just a few examples of areas of early-stage risk. Each venture will bring its own unique set of uncertainties that can lead to a fatal early blow. To address these, scrutinize and test key aspects of your concept sooner rather than later, even if your entrepreneurial passion and optimism tempt you to assume the best.

Eyring and Gilbert note that many venture managers succumb to this temptation. “Instead of testing their assumptions,” they write, “they become more and more invested in confirming them. But successful entrepreneurs do the opposite: They devise low-cost experiments to disprove a concept before it’s too late.”